Battenhall — How brands can champion Black History Month in the right way

October 21, 2022 — Published by: Taja Woods

How brands can champion Black History Month in the right way

October marks Black History Month in the UK – a time for awareness and celebration. But while it’s important for brands to let consumers know they stand together, it’s also vital to avoid performatism and ‘woke washing’ – i.e. co-opting causes for gain without making a genuine contribution or change.

August 16, 2019 — Published by: Rhian Robinson

Owlet appoints Battenhall as UK agency of record

We have some exciting news to share today. Battenhall has been appointed by health technology company Owlet Baby Care as its full service UK agency of record.

May 1, 2019 — Published by: Meg Edwards

Making money moves: Instagram Shoppable for influencers

It’s the news that Instagram influencers have been waiting for since shoppable posts were launched for brands last year – they’re now available for individuals too!

April 2, 2019 — Published by: Kieran Moriarty

Will IGTV be the one to watch in 2019?

When Instagram launched IGTV – a new standalone vertical video app – last summer, there were expectations it would be a game-changer for video content. Nearly a year on and we're still waiting to see if Instagram can turn it into a Stories-like success, with uptake from both users and brands still relatively low.

March 21, 2019 — Published by: Samantha Sy

Joining the game: why brands and celebs are targeting esports

One of the biggest boom sectors globally in recent years is esports (electronic sports), which is predicted to become a billion-dollar industry in 2019. It shouldn’t come as a surprise, though, when you consider the video games industry is the richest entertainment form in the world, worth more than $116bn in 2018 according to a Reuters report.

February 28, 2019 — Published by: Shannon Leahy

Insta success! How National Geographic hit 100m followers

National Geographic (@natgeo) recently reached a major milestone by becoming the first brand to reach 100 million followers on Instagram. The publisher's social account has been wowing Insta-scrollers for years with its daily doses of breathtaking photography featuring wildlife, landscapes and culture.

January 18, 2019 — Published by: Delia Howe

What’s the crack? How an Instagram ‘egg’ broke records

What came first, the chicken or the egg? Judging by the number of likes, the egg. If you haven’t yet ‘liked’ or seen the Instagram 'egg' account that broke the internet this week, you're either not on Instagram or you've been living under a rock.