At first glance, Vero might seem like every other social network - users can share music, photos and videos as normal. However, so many social networks have complicated sharing policies - often deterring users from sharing anything at all. Vero aims to combat this with simplicity, where users can share content with different specific groups, ie. close friends, friends and acquaintances.

Recently apps have taken a turn for simplification, no surprises that the slightly over-complicated Google+ is being cut up and shut down right now. These privacy controls aren't the only good feature on the network. Users are also able to share content which they may want to 'recommend' and start chatting with other users based upon the content.

For business development, the social network plans to generate revenue by charging users a subscription fee after their first year of free service. The subscription-based content model being increasingly popular with new apps. We'll be keeping a close eye to see if Vero is popular or not - share your own thoughts by tweeting us @battenhall.