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March 23, 2018 — Published by: Battenhall Intern

SXSW 2018: Trends and highlights

South by Southwest (SXSW) – the Texas-based annual celebration of interactive technology, film, and music – wrapped up at the weekend, and it was as inspiring and eclectic as ever.

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December 21, 2017 — Published by: Robert Haslam

Facebook is improving the feed. Like if you agree.

To end 2017, Facebook is making some changes that will impact the strategy some publishers use to drive engagement. Facebook, as with the other social networks, is constantly tweaking its algorithms to try and improve the experience of using the network. Done right, the algorithms help ensure that you, the user, see content that will interest you the most.

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January 29, 2014 — Published by: Drew Benvie

McKinsey’s 6 ways business is being reshaped by digital

The global consulting firm McKinsey recently published an interesting insights piece looking at the different parts of business operations being disrupted by digital and the positive opportunities digital is creating. The article, titled: 'finding your digital sweet spot' is worth a read and is online here.

McKinsey digital transforming business - Battenhall

Our model of how social media is disrupting communications teams from March 2013 in full is here, and fits with McKinsey's model well. Battenhall's pyramids would be in each of McKinsey's six divisions, you could say.

Battenhall social media disruption model 2013