All Posts in cars

March 6, 2018Published by: Andrew McClenaghan

How online influencers helped Jaguar launch the new I-Pace with a bang

The Geneva International Motor Show gets under way later this week (March 8-18), and it’s safe to say the automotive world has gone into overdrive.

From Lamborghini to Lexus, every major player will be there with a new model, special edition or concept, but one of the most highly anticipated vehicles, the Jaguar I-Pace, has already been making noise with a little help from social media.   

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January 31, 2018Published by: Drew Benvie

Battenhall appointed by Waze as UK agency of record

It's been a busy start to the year at Battenhall HQ. Three new team members have joined and hit the ground running, our office has had a beautiful facelift, and we're now delighted to announce our first new client win of the year – Waze!

If, like me, you're a driver, you may well have heard of Waze. It's the world's largest community-based traffic and navigation app. It's a truly innovative, disruptor brand, and I use the app daily. When a company like this becomes a client, it's an agency MD's dream.

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