It has been a big week over at Twitter HQ.

Earlier this week, the company announced that Jack Dorsey would be named as the official CEO of Twitter as well as remain the CEO of Square. Dorsey held the interim CEO position since his predecessor, Dick Costolo, stepped down in June. As the full time chief, he revealed his aims and vision for the platform aptly through a tweet, saying: “Our work forward is to make Twitter easy to understand by anyone in the world, and give more utility to the people who love to use it daily”

Alongside the announcement of Dorsey as CEO, Twitter also rolled out the red carpet for its latest feature,  ‘Moments’. Formally known as ‘Project Lightening’, it has been renamed and had a makeover. The new product shows the day’s most talked about stories. It’s very simple for users to read and navigate and the feature even works for those who have never followed a single person. This shows Twitter’s best and maybe last attempt to gain new users who are not interested or have the time to work out all of Twitter’s ins and outs and jargon.

‘Moments’ is the result of more than ten months of reimagining what regular users want to use Twitter for. The company aims to regain the hundreds of millions of users that they have lost over the years whilst also attracting new users. This goes back to Dorsey’s tweet about his vision to make Twitter a platform that is easy to understand for everyone and used on a daily basis.

So has ‘Moments’ arrived at a crucial time or is it too late? Twitter is constantly losing money, its stock price has plunged and user numbers have plateaued. The previous ambiguity of its leadership and continuous failed attempts to regain users who have abandoned the platform have seen Twitter’s profits dwindle. This could be the last push for Twitter and if it’s not successful, it will also say goodbye to the advertisers and the platform could soon be deemed as ‘so 2006’. We’ll wait and see what happens...