It probably won’t come as a major surprise to hear that sportswear is big business, especially when it comes to trainers. But while the industry has been at the forefront of athletics and British culture for years, it seems to have grown and gone to a whole new level lately.
All Posts in data
June 23, 2015 — Published by: Anton Perreau
As data has become a leading back-bone for great articles, the platforms those articles are written on have had to become savvier about how that data is displayed and shared. Design hazardous screenshots don't quite suffice to the real thing, often a deeper dive into the chart is needed and Quartz have made a direct response to this need by launching their new visual companion. Today Quartz has launched Atlas, a new platform for discovering and sharing great charts. You can find it at atlas.qz.com.
Alongside this launch, Quartz will be open-sourcing their highly popular Chartbuilder with a slew of new features. All of this with the hopes of bringing forward more contributions from developers.
To start, all of the charts are made by Quartz staff and select contributors. In time, as they build out the platform, Quartz are hoping to let anyone make charts in Atlas. If you’re interested in getting involved in any way, send an email at firstname.lastname@example.org.
February 1, 2015 — Published by: Drew Benvie
Since March 2013 we have been publishing our own analysis and curated news stories covering the social media, digital and mobile comms space over three main channels: this blog, our Twitter account and the Battenhall Monthly email newsletter. Last month we launched a new channel, the Battenhall WhatsApp. We've been publishing 2-5 stories daily on this new WhatsApp channel.
Brands are increasingly using WhatsApp for open dialogue with their target market, and we've been doing some work in WhatsApp for clients too, so we thought we should eat some of our own dog food.
Feedback from people who have signed up so far has been really interesting. Some wonder why we would want to use WhatsApp at all, the vast majority have welcomed this new communications channel, some of our subscribers message us wanting more, some wanting less. Some just WhatsApp us saying thank you (which is so nice!!).
The reason we feel that brands are taking the leap and using WhatsApp is two-fold: firstly it's where the audience is - 700m users and counting can't be ignored; and secondly is the high engagement levels - common sense would say that WhatsApp messages are missed less than emails and tweets, so even small WhatsApp lists can be far more effective than large Twitter or email channels. There is little evidence around to support this theory however, which is why we thought it a good idea to write this post.
Our channel is still small, just over 100 subscribers at the time of writing, but it is growing fast. Below and in the chart above is a summary of key learnings and some stats for the two main factors that we've been able to extract from WhatsApp that allow us to compare it to Twitter and email - namely open / engagement rates, and click through rates. Note overall list size does vary, but not hugely.
- WhatsApp lists grow organically quicker than you think
- Content on WhatsApp and on email is far less viral than Twitter, naturally
- Engagement rates on WhatsApp average at 85%, far beating our own Twitter and email stats by a long shot, as well as industry standard Twitter and email stats
- Click through rates on WhatsApp average at 48%, again far beating our own Twitter and email stats
- We have found the newly-launched WhatsApp web client useful in managing content and responses, but the mobile app is still more useful
This new WhatsApp channel is an experiment for us, but the way things are going so far we think it will be here to stay.
August 15, 2014 — Published by: Fereshta Amir
Twitter has recently launched a new data visualisation tool called Everyday Moments. The tool can be used to look at what people in the UK are tweeting about based on topic, region and time of day. The beta version of the tool is now live and demonstrates the ways in which people share updates and interact around everyday moments on Twitter over the course of a week.
You can dig up the whereabouts, length and breadth of a conversation on Twitter to demonstrate, for example, how popular an event has been. While this tool could be used for basic research purposes by marketers, it's also great for finding opportunities that the conversations present for a brand. The tool currently allows users to choose from a variety of 80 different topics to filter searches and more will be added soon, eventually creating a database that will allow users to refine their searches to specifically meet their marketing needs.
At this beta stage, it will still be important to wait until more data can be collected before the Everyday Moments tool can be used for effective market research. While we wait for that to happen, have a play here to find out the ‘everyday moments’ of a typical Twitter week.
June 10, 2014 — Published by: Drew Benvie
New data from researchers GfK and the IAB shows that we spend more time on social media than anything else online. The study, published by the Wall St Journal, is of US adults and was carried out in April this year.
The results are a stark illustration of the importance of social media in the battle for consumer attention. 37mins every day is soaked up on social, compared to 5mins on online newspapers and 3mins for online magazines. Gaming takes up 19mins and online video 23mins.
The results in full along with WSJ's analysis are well worth a read.
May 14, 2014 — Published by: Drew Benvie
Anyone who uses both Twitter and Instagram regularly will no doubt be surprised at this new data that has been compiled by Domo. It shows that the number of photos and videos posted to Instagram is almost equal to how much goes on over on Twitter.
Considering the effort it takes to capture (filter!) and post to Instagram versus bashing out a sentence on Twitter, this shows just how fast Instagram is growing and how it has become one of the power players on the social networking circuit.
Key stats from the research (shared every minute):
- 204 million emails are sent
- 2.4 million pieces of content are shared on Facebook
- 4 million searches are carried out on Google
- 0.34 million WhatsApp messages are sent
- 0.277 million tweets are sent
- 0.216 pics / videos are shared on Instagram
- 3,472 pins go up on Pinterest
March 1, 2014 — Published by: Drew Benvie
It has been shown before that when you look closely at social networks and pore through data in detail, you can predict events. Rumours leak out, trends form and opinion can be quantified.
Well, Meltwater has published its own predictive analytics data about The Oscars, and they say that Wolf of Wall St is going to be a winner. They have been tracking Oscars chatter on social media for three years, and they think they're on to a winner. Let's see if there's any truth in their social crystal ball...
February 19, 2014 — Published by: Fereshta Amir
We love data, so whenever there is a thought provoking article written about the importance of data and data centres, like this one by Rakesh Sharma on Forbes, we pay attention. If data is the new gold and data centres are the new gold mines, it's interesting to understand what drives these centres' decisions, which is exactly what Rakesh sheds light on in this article.
We've already heard the news of Apple planning to build a $2.7 billion data centre in Eemshaven, a town in the Netherlands - following in the footsteps of both Microsoft and Google, who both have data centres in the exact same town.
The move towards data centres for big companies like Google and Apple has a lot to do with security. By maintaining control of their data centers, large corporations can ensure security of their most critical asset.
If you haven't already, read the article here for more on this and on factors that affect the location of a data centre.