All Posts in The Atlantic

November 21, 2014Published by: Anton Perreau

New Social Network ‘This’ launches

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Whilst many social networks are self-proclaimed 'Facebook killers', few have actually been able to convert a considerable number of the masses that flock to the social network daily. In November, a new social network named 'This' launched, and whilst it doesn't claim to be a Facebook killer, it might just give the social network some serious competition. Why? Because this social network is solving one of the biggest issues at the moment - noise.

It’s no surprise that most of the time, the key things people are sharing on social media networks are links with their own third party endorsement for the content, complemented by some reasoning from the sharer. For those wondering where this fits on the magic triangle of social networks, it's finer curated than Facebook and much more streamlined than Twitter. You don’t really have to go far to find a user that is fed up with the way some existing social networks have become.

Unlike and Ello, this social network doesn't rely on the masses to be a success - it's simply a hat tip to the fact that there is plenty of good content across the web, and that people love sharing content with their communities. Whilst This does have a long way to go, it's already proving a point - follow the right curators on the network and you'll read just the right amount of varied content daily from across the web that you actually need. Anyone familiar with “Media Twitter” will recognise plenty of names on the service’s growing user list. This offers a different experience for those digital natives, as explained by Pando Daily, "This offers sharing without the pressures of The Stream(TM)".

The project, funded incubator-style through Atlantic Media, was envisioned by Andrew Golis - a sort of entrepreneur-in-residence at the company. Every media organisation, newspaper, magazine and outlet has a set of 'must reads' for the day - now with This, everyone can be a curator of their own. To learn more about This or to sign up to become a member, visit:

February 18, 2014Published by: Drew Benvie

Social media overtakes Google as top referrer to mainstream media

Courtesy of The Atlantic

Recently published data shows that in the the last 12 months we have seen a big change in the way social media and mainstream media feed one another. Facebook, in particular, sends up to 3.5x more traffic to mainstream media sites than Google does.

This piece, published by Derek Thompson in The Atlantic, opens the lid on this social data and looks at how to tailor a brand's social content in order to get the most traffic:

A year ago, social networks are the new homepage seemed like an (almost) original observation. Today, it's just a boring fact.

The conclusion is: Twitter and search in general are for news. Stay current and you'll stay relevant. Facebook however favours evergreen stories. This should be obvious though, as Thompson concludes:

If this feels like the wind-up before the Facebook-Has-Destroyed-the-News finale, you can relax. Entertainment was beating up on news long before Zuckerberg was born. People always outsold Time. Broadcast sitcom ratings always made mincemeat of PBS. The back sections of the newspaper have long cross-subsidized the foreign coverage of the A-section.

A key difference between the old forms of news and entertainment and Facebook is that the News Feed is entirely our creation, even if it reveals itself as an idiosyncratic and surprising list of stories. After all, Facebook doesn't "make" the News Feed. The friends and pages we follow contribute every story, and Facebook organizes them with a machine-learning algorithm that studies our past behavior to predict what stories should appear at the top. Since you choose your friends and you choose your interactions with your friends' posts, it's hardly a stretch to say that you choose your own News Feed.