Earlier this year, Instagram revealed plans to lean more into video – moving away from its photo-sharing roots to capitalise on the type of content that has made TikTok and YouTube so successful. It’s no surprise, therefore, that Instagram Reels is now heavily influenced by the format and layout of TikTok, sporting a very similar look and feel.Read more
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September 19, 2019 — Published by: Leah Domenet
September 14, 2018 — Published by: Alice Simpson
Amazon’s monopolistic hold on retail has been hard to miss if you’ve been keeping one eye on the news this year. Traditional bricks and mortar brands have been shutting up shop across the UK while Amazon continues to turn a profit, snowballing commerce industries across music, food and books to name just a few.
This April, vloggers from around the world will be taking part in a challenge to vlog every day as part of the #BattenVEDA community. Although the VEDA (Vlog Every Day in April) challenge originated on YouTube, we’re evolving the concept to take it into the realms of other video platforms such as Instagram and Vine for the first time.
Each day vloggers will film, edit and share their videos on their chosen video channels and social networks using the hashtag #BattenVEDA, allowing other participants and their subscribers and followers to watch and enjoy their content. If this sounds like something you'd like to try you can sign up and see who is taking part this time right here.
Vlogging for 30 days straight is no mean feat so the Battenhall team have prepared a calendar of daily prompts as inspiration. There are more detailed descriptions in the Google Calendar too.
Next week we’ll be announcing details of our first series of vlogs created by #BattenVEDA veterans with tips and tricks to help you make the most out of your vlogging experience with us.
July 8, 2014 — Published by: Steph Bennett
Earlier this year we started #BattenVEDA - a community for vloggers who were taking part in the global YouTube event called VEDA, where participants Vlog Every Day in April or August.
Connecting experienced and new vloggers through a calendar of daily prompts and weekly Twitter chats, we built a network of people around the world that shared a love of vlogging. We also posted vlogging tips and tricks on the Battenhall blog.
Now we're back for round two and ready to welcome you all to take part or simply sit back and enjoy the videos of those who will take on the #BattenVEDA challenge.
Register to be part of #BattenVEDA
Registration is completely free of charge and simply allows participants and viewers of #BattenVEDA to find you, connect and subscribe to your channel easily.
The #BattenVEDA Community
You can find everyone who has registered to take part in #BattenVEDA right here, so make time to say 'Hi' and introduce yourself - you'll find that throughout the month of August you'll be spending a lot of time getting to know each other. For those not participating but keen to watch, you can simply use this as your alternative TV guide for the month.
#BattenVEDA Calendar of Topics
Our aim here at Battenhall is to keep you motivated and inspired and each day you'll find a prompt on the #BattenVEDA calendar. Feel free to freestyle however, if you have something else you'd like to talk about too. This is your VEDA experience so you can vlog about whatever you like!
You'll also find our Twitter chats in the calendar which take place every Monday evening at 8pm GMT+1 using the hashtag #BattenChat. Plus, we're also planning some Google Hangouts and other spontaneous activities that may pop up from time to time to make this #BattenVEDA extra special.
Finally, always remember to use the #BattenVEDA hashtag when you share your vlogs on social media and if you have any questions at all please feel free to tweet me @StephsBubble or email me at firstname.lastname@example.org.
We can't wait to connect with you and start watching your vlogs! See you all on August 1st!
December 13, 2013 — Published by: Drew Benvie
Private photo-sharing is the latest craze sweeping social media platforms. Just recently, Twitter launched a new app that enabled its users to do just that direct messaging.
As if that didn’t already have SnapChat feeling vulnerable, Instagram - which has around 150 million users - has just introduced direct messaging to its service.
No longer is it mandatory for users to share photos of their lunch publicly; they can now share them with their peers alone and also receive private pictures and videos from those they follow.
While this new addition to Instagram will be welcomed by its user base, who now have more choice in how they share their photos and videos on Instagram, what new opportunities does it present for brands?
Certainly, the ability to directly message users provides brands with an opportunity for some customer relationship management (CRM) and facilitate deeper relationships with their customers. Gap has already seen the potential of this by messaging the first 15 individual people who commented on one of its posts with a limited edition Gap product.
As well as this, brands can directly deal with customers' complaints in the same way they might do on Twitter. With direct messaging, brands can truly have one-on-one conversations with its customers and offer a more bespoke service.
With its introduction of video sharing (taking a leaf out of Vine’s book), sponsored posts and now direct messaging, its clear that Instagram wants to be more than just a photo and video sharing service but a social media platform that provides numerous opportunities for users’ and brands’ communication needs. Ultimately, this will make Instagram a more profitable platform for its shareholders.
Whether or not the Facebook owned platform can make this transition is still up for debate but what is certain is that Instagram has big ambitions and, with all the new features it has announced and implemented this year, it certainly isn’t keeping them private.
It's been years since we saw the laugh-o-meter appear on a screen, but this year Google has brought it back through an unlikely online medium. The Edinburgh Fringe festival attracts people from around the globe, no surprise then that it's difficult to find a hotel room or even air-bed to crash during the festival. For the 2013 festival, Google has teamed up with Comic Relief to share many of the comedy shows from the festival through Google Hangouts.
Through these Google Hangouts, users can experience the shows live, after which they're welcomed to donate to the cause, all based upon how much they laughed - through the magic of a real (not rigged) laugh-o-meter. To add to the real comedy-show experience, viewers can be viewable by the comedian on stage, or invisible - depending on how brave they're feeling. As Piers Fawkes outlines,
The collaboration is a unique way to use digital technology to create an immersive experience whilst also encouraging donations by making viewers aware of how much they enjoyed the show (that they just watched for free) and how easy making a donation would be.
We think its a great way to bring a historic festival into the digital age, by adding an extra element of giving to it. To see how this works, see the video below:
July 17, 2013 — Published by: Anton Perreau
Understanding and tracking the way in which digital consumers behave is becoming more complicated by the minute. Different mediums that didn't even exist a month ago, let alone a decade or a century ago, change on an almost daily basis. Whilst skimming the surface of new digital trends is easy, the ability to gain insight, plan and act upon that knowledge simply can't be performed fast enough until we dig a little deeper.
'Understanding and acting on the probable contours of change requires reflection and a deep knowledge of customer behavior, industry dynamics, and feedback loops...'
The first comparison made by McKinsey is from their iConsumer research here in Europe. McKinsey defines four segments of the mobile market, stating that whilst they may all have the same mobile plan or handset, the way they consume on those devices is dramatically different.
The four segments - as shown above, are:
- Traditionalists: these are consumers that use phones for the purpose they have always been intended - voice calls.
- Data Principals: use lots of data and barely any voice calling functionality.
- Data Entertainers: also use little voice but are heavy users of video, music, and games. According to McKinsey,
'Upward of two-thirds of music usage involves streaming services, MP3 files, or satellite radio.'
- Mobile omnivores: are superusers of both voice and data services. Along with the Data Entertainers above, these consumers use over 85% of data traffic.
These segments are prevalent now due to the nature of content that is being consumed, as McKinsey explains,
'Almost half of all video viewing in the United States, for example, takes place in ways that barely existed a generation ago.'
McKinsey continue to explain that when working with a digital-publishing client they found that 80% of visitors to the clients website were very occasional. In analysing the audience, it became clear that to retain loyal profit-generating users a radical change in the business model had to take place, with tiering and specialisation.
Whilst focusing on this high-detail explains some of the insight McKinsey have shared through their research and experience. Some of the more broad segments can be explained through six shifts. To summarise:
- Devices: In personal computing time, the share of mobile phones and tablets has almost doubled since 2008, to 44 percent.
- Communications: Smartphone use is driven by streaming content, creating it's own issues for mobile carriers.
- Content: The value in traditional media has eroded. The average number of apps installed on them has doubled since 2008 whilst spending is fragmented and growth uncertain.
- Social media: Businesses are still trying to use social media as part of their marketing efforts. Achieving measurable returns on social networking platforms is a continuing challenge - at Battenhall we think this is because traditional PR strategies fail to realise the bigger picture of social networking.
- Video: The increase in the number of video options will pressure traditional advertising-supported business models for distributors, advertisers, and content owners.
- Retail: Ecommerce only about 5 percent of all retail sales. As connected mobile devices proliferate, they could transform the shopping experience. The combination of mobile retailing and true multichannel integration will transform the buying experience and begin what McKinsey calls, 'the era of Retail 3.0.'
To summarise, McKinsey confirms more echoed rumours amongst the digital community that the digital frontier must be understood and appreciated in order to work for brands and businesses. Data, streaming, captivating content and sharing dominates mobile use whilst the methods in which this media is being transmitted through hardware is out-dated and requires serious attention.
The challenge for brands now is to realise the potential of bespoke solutions for consumers, working with hardware providers, consultants and experts to make a solution that works for all their key stakeholders.
Learn more about the McKinsey report at McKinsey.com.