All Posts in Vine
This April, vloggers from around the world will be taking part in a challenge to vlog every day as part of the #BattenVEDA community. Although the VEDA (Vlog Every Day in April) challenge originated on YouTube, we’re evolving the concept to take it into the realms of other video platforms such as Instagram and Vine for the first time.
Each day vloggers will film, edit and share their videos on their chosen video channels and social networks using the hashtag #BattenVEDA, allowing other participants and their subscribers and followers to watch and enjoy their content. If this sounds like something you'd like to try you can sign up and see who is taking part this time right here.
Vlogging for 30 days straight is no mean feat so the Battenhall team have prepared a calendar of daily prompts as inspiration. There are more detailed descriptions in the Google Calendar too.
Next week we’ll be announcing details of our first series of vlogs created by #BattenVEDA veterans with tips and tricks to help you make the most out of your vlogging experience with us.
January 6, 2015 — Published by: Drew Benvie
Social talent is one of the hot areas in brand marketing right now. The Financial Times has just published an in-depth feature article exploring this topic, which looks at how brands are increasingly working with this new kind of global influencer. As brands are increasingly moving beyond the tried and tested celebrity endorsement for products and services, social media influencers are proving to be a powerful asset to the digitally-minded modern brand.
The FT article is well worth a read, as US-based writers Hannah Kuchler from San Francisco and Shannon Bond from New York look in depth at how US advertising agencies, brands, social media agencies and PR firms are working with social media influencers across SnapChat, Vine, Instagram, Twitter and Facebook, such as Michael Platco, the popular SnapChatter (pictured above) and vlogger and Viner, with 6.1m followers, Brent Rivera.
As the FT explains:
Large companies from Best Buy to Bravo, Fidelity to Fox and United Airlines to Universal have all used influencers on social media, while entire advertising agencies have been sprung up to cater for the demand and PR companies such as Ogilvy and Weber Shandwick are adding new units to handle influencer marketing.
As regular readers of Battenhall's blog know, in the UK, this is our business area too, and having been in the game nearly two years, we can confirm it is indeed a vibrant and growing sector. These are exciting times indeed.
Photo credit: Michael Platco, the influential SnapChatter
Every month we number crunch to find out how many active users each social network has and every month since we started doing this, we see Facebook is still on top with over a billion users. Yet research tells us that despite these stats, many brands and young users have broken up and moved on from Facebook, mainly due to the clutter of ads that have taken over the social giant.
A recent study by ad agency Ogilvy showed that as of 2012, Facebook limited the organic reach of content to around 16 percent and as of February this year, the organic reach for brand pages was between 2 and 6 percent depending on the number of fans per page. As The Next Web reports, this means that even if your brand page has a million fans, only around two percent of those fans will see anything you post unless you pay for it. No wonder then that brands like Eat24 have officially broken up with Facebook to move to other social networks like SnapChat, Vine, Tumblr and Instagram - which are not yet saturated with ads.
Research shows that more than 3 million teens have left Facebook since 2007, while the 55+ demographic has seen growth of 80.4 percent and according to the KPCB Internet Trends Report from 2013, Twitter, Snapchat and Instagram all saw boosts in popularity, while Facebook showed decline. Snapchat, in particular, grew from under a million snaps per day in May of 2012, with more than 140 million as of April 2013. Read more about this here.
September 17, 2013 — Published by: Steph Bennett
Are you connected to the internet? If so, you’ve just been given a front row seat to Fashion Weeks around the world. With social and digital media in full force this season, our relationship with the fashion industry is changing. The barriers are down and you no longer have to be a celebrity, designer, photographer, journalist or fashionista to have live access to next season’s collections.
As the Spring/Summer 2014 fashion season began we saw Pinterest create a new form of editorial content to showcase the highlights of from New York, London, Milan and Paris. Shortly after it's launch an email was sent to followers announcing the latest pins, as well as related boards on fashion from fellow pinners, proving that Pinterest is not just a pin board. It is social too.
Here in London, while all catwalk shows were live-streamed on YouTube through BritishFashionTV, in a new twist to tradition, Clements Ribeiro chose to launch their new collection exclusively online launch using video to capture the spirit of their Rio inspired retro tropical glamour.
Fashion forward designer, Holly Fulton kept to tradition with a gorgeous collection presented at her catwalk show at Somerset House but also used EBay as a platform to highlight her A/W13 capsule collection to celebrate London Fashion Week. This was a very savvy move to broaden her appeal and promote her brand.
Designers aside, the role of bloggers at Fashion Week internationally, cannot be underestimated. Some 2000 fashion bloggers alone, registered to attend London Fashion Week this season, prompting the British Fashion Council to implement a blogger strategy, which it hopes to apply within the next year. Until then the best blog posts are being captured in their Blog Portal featuring street style and news from the world’s fashion media.
As the lines between digital and physical becoming evermore blurred, how long can the traditional format of Fashion Week be retained? Will catwalk shows become a thing of the past? How will the role of fashion bloggers develop?
However things transpire, the fashion space is definitely one to watch.