All Posts in viral news

January 24, 2014Published by: Drew Benvie

BuzzFeed usurps Huffington Post to become Facebook’s top publisher

BuzzFeed, the online website which aggregates viral content from across the web, has become Facebook's top publisher, beating the likes of Huffington Post and Upworthy.

According to NewsWhip, in November 2013 Huffington Post UK was the clear leader with BuzzFeed left to battle viral content website Upworthy for runner-up status. Yet, in just over a month, the viral newsite did not only beat Upworthy but it comfortably usurped Huffington Post UK from its perch in first place.

Using data taken from Spike, NewsWhip determined BuzzFeed's newfound status as Facebook publishing king was a result of a particularly strong December. In that month, BuzzFeed had 750,000 more shares on Facebook than its closest competitor.

Apart from illustrating BuzzFeed's growing popularity, the results from Spike's database also demonstrate that Facebook is still a popular site for sharing content. Publishers such as BBC News, New York Times and new addition Viral Nova all had substantially improved share numbers.

Despite reports of Facebook's waning popularity among teens, it certainly hasn't lost favour with users who love sharing viral news on the social network site. To read more on the report, visit NewWhip.