This week saw the announcement of Motorolla's new smart watch, the Moto 360, one of the first that sports Android Wear. If you haven't yet read about Android Wear, it's an extension of the Android mobile operating system developed specifically for wearable tech.
The Moto 360 has been positioned as a reinvention of the classic timepiece, with a focus on using quality leather and metal; this is a premium offering. One of the designers described the smart watch as "distilled, elegant and beautiful", which seems to be the main focus as Motorolla’s promotional video and blog post revolve around aesthetics.
In terms of functionality, the watch offers subtle alerts and notifications, you can see who’s emailing or calling, keep a track on meetings and an eye on your social feeds. The watch responds to your voice, say "OK Google" to ask questions, send a text, take notes or set an alarm.
The key differentiator is the choice of a round face at a time when the smart watch market is dominated by square designs. It feels like the Moto 360 is an attempt to branch out and offer up an option to a slightly more mainstream audience of later adopters.
With statements that say the watch "feels comfortable and familiar on your wrist" the Moto 360 is most probably looking to replace your old friend, that Swatch or Rotary wrapped snuggly around your wrist.