May 12, 2014 — Published by: Drew Benvie
For any supporter of England's football team, there are two important factors that help predict England's chances of football glory in the World Cup. Firstly, it's what group England will draw in the World Cup and secondly it's what squad the manager will take to the World Cup. Already knowing the answer to the former, today, fans got their answer to the latter as England Manager Roy Hodgson finally revealed who he would be taking to the World Cup in Brazil. Like supporters at a West Ham derby in Upton Park, English football fans went crazy on social media.
Ahead of Roy Hodgson's announcement, telecommunications firm, WDS, attempted to predict the squad by analysing fans' tweets. Using a social media monitoring tool, it counted the number of popular tweets a player received on Twitter versus the number of negative tweets. This was the basis for its team selection which you can view here.
Over here at Battenhall HQ, we decided to analyse how much social media traffic Roy Hodgson's announcement managed to generate. Using some nifty social media software of our own, we looked at the top trending hashtags concerning the announcement and below is what we found:
- #WorldCup - 37,868 mentions
- #EnglandWorldCupSquad (trending UK hashtag) - 22,109 mentions
- #ComeOnEngland (promoted hashtags)- 5,609 mentions
- #Lampard - 391 mentions
- #RoyHodgson - 283 mentions
From our initial analysis it looks like the promoted hashtag wasn't worth the investment...