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June 10, 2014Published by: Drew Benvie

We spend more time on social media than anything else online says new GfK / IAB data

Courtesy of WSJ

New data from researchers GfK and the IAB shows that we spend more time on social media than anything else online. The study, published by the Wall St Journal, is of US adults and was carried out in April this year.

The results are a stark illustration of the importance of social media in the battle for consumer attention. 37mins every day is soaked up on social, compared to 5mins on online newspapers and 3mins for online magazines. Gaming takes up 19mins and online video 23mins.

The results in full along with WSJ's analysis are well worth a read.