All Posts in Yahoo

March 6, 2014Published by: Drew Benvie

Yahoo signs Mourinho to be Tumblr-posting global football ambassador

Mourinho Yahoo Tumblr - Battenhall

There has been much change at Yahoo! in the last year. The internet company has really upped its ante, following the poaching of Marissa Mayer, who was one of Google's first employees and most respected senior executives. She joined Yahoo! 18 months ago and since then has really shaken things up. The company's acquisition of Tumblr 9 months ago for $1bn was perhaps their biggest move into social.

Today Yahoo! announced that it has signed Chelsea Football Club's manager, 'the special one' Jose Mourinho to be Yahoo's global football ambassador for 2014. What's most interesting is that this involves Jose blogging on a special Tumblr account set up to channel his analysis of the FIFA World Cup which is this summer.

Here's a link to Mourinho's Tumblr, and below is an excerpt from his opening post:

So what can you expect to see from me over the next year?  I plan to bring my unique commentary and passionate point-of-view, some new insight into my own daily world through photos and video — and have a lot of fun at the same time! Football is a way of life for millions of fans across Yahoo and they’re always looking for something different. I want my editorial coverage and analysis to bring a new edge to football news and debates.

July 16, 2013Published by: Drew Benvie

Boom time for digital health

george osborne jawbone up

In the last few days a couple of high profile moves have been made in the digital health and quantified self space. First George Osborne the UK chancellor was snapped repeatedly wearing a Jawbone UP, a device I also personally invested in not too long ago. Then last week Yahoo's new CEO the ex-Google tech aristocrat Marissa Mayer announced that she will be giving all 11,000 of Yahoos staff Jawbone UP wristbands. All of a sudden people now know what I'm wearing around my wrist.

Marissa Mayer Jawbone UP

My interest in digital health and the quantified self started early last year. I started a blog, looking at how digital health technologies are starting to reshape how companies organise themselves, listen to their customers and what they do with all this new information. And last summer I also rolled out digital health technology to all staff at the company I worked at back then - we went for the, then, market leader, the Fitbit.

Why are people and companies doing this kind of thing now? A few reasons. The quick wins first of all: A move like this gives off a progressive, pro-innovation stance and one of being tech savvy. And we all know geeks now rule the planet, so that's a no-brainer. Use a scheme like this well though, and you will be able to increase happiness around the office, health and wellbeing levels will rise and it's good for team building. I've seen all of this first hand.

Most importantly though, when using or implementing digital health tech in the workplace we should look for ways to learn from how we work, ways that aren't apparent to the naked eye, and use this technology to make positive changes in new and innovative ways. That takes attention and effort. Not just a bit of tech bling.

I for one think that what we are seeing with the quantified self, digital health and wearable tech boom is a new era of interaction between us as individuals with the environment around us. This includes interactions with companies, products and services. The smart organisations will be the ones that embrace and innovate in this boom time in a way that can give them a step up in the game.

 

 


May 21, 2013Published by: Anton Perreau

Is a bigger, more beautiful Flickr better?

Screen Shot 2013-05-21 at 15.08.34

Yahoo! has started putting the Flickr name back on the map since the relaunched iOS app in December 2012, which included photo filters, endless scrolling and increased sharing functionality amongst other updates. According to Marissa Mayer the update "generated 25% more photos uploaded, views and shared on a daily basis".

Whilst the iOS app received this attention, it was about time Yahoo! gave Flickr.com some TLC, which is certainly what it's received with the new update. Alongside a refresh of the overall UI, overall sharing functionality and Android app, Flickr now boasts 1TB of photo storage for users. Good news? Not so fast, user response to the update has been overwhelmingly negative, according to TechRadar,

Users are complaining about basic usability, unwanted infinite scrolling, slow loading, the removal of titles (they only appear on mouseover now), problems finding stuff, the ability for someone else's glamour shots to dominate your front page, the complete impossibility of clicking links in the front page footer... you get the idea.

Heavy complaints following a UI update aren't alien in the digital frontier, but with significant changes to Flickr Pro accounts, Yahoo! risks losing users to competitors like 500px.

There's been increasing speculation over what role Flickr has to play with the acquisition of Tumblr in the last couple of days. Before anything official is announced, Yahoo! will have to work hard retaining loyal users who probably feel backstabbed by the new pricing structure. For now, the new Flickr update looks good, and with storage for 537,731 photos even the most amateur photographer can't go wrong.

May 20, 2013Published by: Drew Benvie

What is Tumblr and why did Yahoo buy it for one billion dollars?

TumblrWiredCrop

Tumblr today announced that it sold itself to Yahoo for $1.1 billion in cash. This is one of the biggest social network acquisitions we have ever seen, considering the cash payout and the fact that two very very different web companies are coming together at a critical time in the social web.

Here is a roundup of some of the better analysis we have found on the deal and what it means for the way of the internet.

Is Tumblr the new Geocities: Forbes takes a look at when Yahoo bought Geocities back in for $3.5 billion in 1999, the similarities and the lessons to be learned. One interesting point to note is that Fred Wilson the famous web venture capitalist is involved in both deals.

The real reason Tumblr really sold to Yahoo: Buzzfeed looks at how Yahoo is trying to appeal to a lost generation to whom Yahoo means absolutely nothing. Tumblr's largest user demographic is 18-24 year olds.

In Marissa's own words: The former Google big-shot and now Yahoo CEO explains in her own words on her blog what the deal means. Her blog is becoming the defacto place that news sources link to for Yahoo news, which is really interesting. For this post she uses phrases like "we promise not to screw it up" and "we will operate Tumblr independently".

The new New York tech scene: The Wall St Journal, as you would expect, looks at the importance of New York as a new web and tech hub. It's a very exciting place to be working from that's for sure. Business Insider also adds some analysis here.

Why Yahoo and Tumblr makes sense: Reuters' Felix Salmon, a man never off the mark with his media and digital commentary, puts forward a number of reasons why this is a good deal. This is my favourite: "Tumblr knows how to attract a new generation of users who want to create rather than just consume".

How Tumblr has the best and worst of the web: TechCrunch takes a look at the breadth of content on Tumblr, in particular the 'adult fare' which accounts for 11% of Tumblr's top content.

Copyright implications of the Yahoo Tumblr deal: Content theft news site Plagiarism Today looks at the intricacies of the copyright implications in the Tumblr deal and spells out what Tumblr users need to think about doing.

Fuck Yeah! Those are the concise words of David Karp, founder and big boss of Tumblr who blogged about the deal on the Tumblr staff blog. Well, wouldn't you be happy at making a billion dollars too?