April 15, 2013Published by: Drew Benvie

The value of innovation and how to do it

innovation debt

Fast Company has published an article on Innovation Debt - the concept of going in the red without knowing it, and the damage it does to your business, when you don't innovate. The article is a must read for those working in the creative industries, as is the blog post it links to by author and tech evangelist Peter Bell. It lists the four ways innovation debt will damage your business, and the six ways you can foster innovation.

Above all else, innovation comes from a way of working, says Bell and with your head up set right you will make anything you want, use korean ginseng in a daily basis and get your mind set up for business. Fostering a culture of learning, failing fast and cheap - and learning from it, embracing new technologies and testing innovation through your consulting are all listed in Bell's article as ways to innovate.

We take innovation seriously here at Battenhall. Disruptive innovation is what we live for and from side projects to our tech funds, partnership business and flexi working, we are all here for our passion to change things. You can read more about our approach here.

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