September 12, 2018Published by: Drew Benvie

The window is set: one hour to remove most harmful content online

Brands, figureheads and nations alike have a growing, shared concern over the trend of inappropriate and damaging content appearing online. Whether it's the defacing of an entity on a web page or wiki site, an attack via a social network, or inappropriate multimedia content uploaded digitally, over the last 12 months we've seen platforms launch new functions such as comments-off, enlarged moderation teams and stricter policies in order to more effectively deal with politically-charged content.

And in a major development in this area today, as reported in the Wall Street Journal, the European Union is proposing new legislation for arguably the most severe of inappropriate content online, namely terrorist content. It would create "a legal obligation for any online service to remove terrorist content within an hour of being notified of its presence," and threaten huge fines of up to 4% of world-wide revenue for companies not adhering.

As put forward by the European Commission's President Jean-Claude Juncker, one hour is the decisive time window. This a move worth noting for brands and practitioners looking for guidance on the need for speed when protecting safety and reputations online. Further developments on this announcement can be tracked here.

Image courtesy of EU2017EE Estonian Presidency.

About Battenhall

We look after brand profiles on social media, and we're proudly the world's #1 at what we do. Named The Drum's social media agency of the year for the last three years running. Get in touch! hello@battenhall.com

Battenhall Whatsapp

Click here to subscribe to the Battenhall Whatsapp.