November 21, 2014Published by: Anton Perreau

New Social Network ‘This’ launches

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Whilst many social networks are self-proclaimed 'Facebook killers', few have actually been able to convert a considerable number of the masses that flock to the social network daily. In November, a new social network named 'This' launched, and whilst it doesn't claim to be a Facebook killer, it might just give the social network some serious competition. Why? Because this social network is solving one of the biggest issues at the moment - noise.

It’s no surprise that most of the time, the key things people are sharing on social media networks are links with their own third party endorsement for the content, complemented by some reasoning from the sharer. For those wondering where this fits on the magic triangle of social networks, it's finer curated than Facebook and much more streamlined than Twitter. You don’t really have to go far to find a user that is fed up with the way some existing social networks have become.

Unlike App.net and Ello, this social network doesn't rely on the masses to be a success - it's simply a hat tip to the fact that there is plenty of good content across the web, and that people love sharing content with their communities. Whilst This does have a long way to go, it's already proving a point - follow the right curators on the network and you'll read just the right amount of varied content daily from across the web that you actually need. Anyone familiar with “Media Twitter” will recognise plenty of names on the service’s growing user list. This offers a different experience for those digital natives, as explained by Pando Daily, "This offers sharing without the pressures of The Stream(TM)".

The project, funded incubator-style through Atlantic Media, was envisioned by Andrew Golis - a sort of entrepreneur-in-residence at the company. Every media organisation, newspaper, magazine and outlet has a set of 'must reads' for the day - now with This, everyone can be a curator of their own. To learn more about This or to sign up to become a member, visit: this.cm

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