April 12, 2013Published by: Drew Benvie

Twitter launches 10 new UK trending topics cities

10 new UK trending topics cities

Twitter has today launched 10 new cities as options for trending topics in the UK. Joining the likes of London, Cardiff, Belfast, Edinburgh and so on are Plymouth, Stoke, Swansea, Hull and six others.

Trending right now in Birmingham, for example, is last night's #BBCQT, which is nowhere to be seen on the trending topics of nearby Stoke, which instead includes N Korea and #RIPUncleB.

Why are trending topics important? It's how a large proportion of Twitter users graze content. If something you created 'trends' then you get a huge spike of traffic and awareness. If you engage around trending topic areas regularly, you will reach an audience wider than your own follower base.

For brands, especially local businesses, make sure you are getting the most out of the insights that trending topics provide, as well as learning about how to tap into the Twitter zeitgeist in a more precise, locally driven way. The full run-down of new trending topics cities, as listed on the Twitter blog, are as follows:

  • Bournemouth: Follow Blur bass player Alex James (@TheAlexJames) and Britain's Got Talent judge Amanda Holden (@Amanda_Holden), both of whom grew up in the area
  • Middlesbrough: Follow former footballer and Sky Sports pundit Chris Kamara (@chris_kammy) and comedian Bob Mortimer (@RealBobMortimer)
  • Stoke-on-Trent: British pop star Robbie Williams (@robbiewilliams), Guns & Roses guitar legend Slash (@Slash) and TV presenter Anthea Turner (@AntheaTurner1) all have connections to the area
  • Coventry: Keep up to date with local universities Coventry University (@covcampus) and Warwick University (@warwickuni), and keep up-to-date with Coventry City FC (@Coventry_City)
  • Hull: TV presenter Sarah Beeny (@sarahbeeny) owns a wedding venue in the area, and follow Hull Truck Theatre (@HullTruck) for local theatre and entertainment news
  • Swansea: Keep up to date with Swansea City FC (@SwansOfficial) and follow player Michu (@MichuOviedo) for Premier League football action, and for a giggle follow Gavin & Stacey actress Joanna Page (@jopage_)
  • Preston: Follow Andrew Flintoff (@flintoff11) for cricket commentary and his daily antics - but if cricket isn’t your thing, try BBC Lancashire (@BBCLancashire) for BBC updates on the local area
  • Blackpool: Football fans can follow Blackpool FC (@BFC1887) and for updates on the most famous tower in the area follow The Blackpool Tower (@TheBplTower)
  • Plymouth: Olympic diving star Tom Daley (@TomDaley1994) is from the city, and you can follow Dartmoor Zoo (@DartmoorZoo) for regular animal snaps and all the latest zoo news
  • Derby: Follow local club Derby County (@dcfcofficial), keep up to date on community policing with Derbyshire Police (@DerbysPolice), and follow local professional golfer Melissa Reid (@melreidgolf)

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