September 17, 2013Published by: Fereshta Amir

Social recruiting: what employers look for in online profiles

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Social recruiting has seen universal adoption across industries and according to Jobvite's 6th Annual Social Recruiting Survey, anyone not leveraging social referrals is behind the curve. Top recruiters use social networks at each stage of the recruiting funnel, with 94% of recruiters using or planning to use social media in their recruitment efforts and 78% of recruiters already having made a hire through social media.

We all know LinkedIn is the largest social network for professionals and this research confirms that it remains the king of searching (96%), contacting (94%), vetting (92%) and keeping tab
of candidates (93%). Yet Facebook and Twitter should not be overlooked, as both are influential and not too far behind LinkedIn with 65% of recruiters using Facebook and 55% using Twitter for social recruiting.

Beside the big three, recruiters use a multitude of specialised, localised and
up-and-coming social networks. Including photo-sharing networks Instagram and Pinterest, enterprise social network Yammer, professional question and answer site Stackoverflow, video sharing network Vimeo and Chinese social network giant Weibo.

The results show that with a variety of channels to use, recruiters have the ability to customise their messages to the platform they're using. This means most recruiters have particular uses for each network: LinkedIn is used to look at professional experience, length of professional tenure and specific hard skills, whereas Facebook, Twitter and Google+ are mainly used to look at industry-related posts and to determine whether the candidate is a cultural fit.

Jobseekers, pay attention!

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