March 6, 2014Published by: Drew Benvie

Yahoo signs Mourinho to be Tumblr-posting global football ambassador

Mourinho Yahoo Tumblr - Battenhall

There has been much change at Yahoo! in the last year. The internet company has really upped its ante, following the poaching of Marissa Mayer, who was one of Google's first employees and most respected senior executives. She joined Yahoo! 18 months ago and since then has really shaken things up. The company's acquisition of Tumblr 9 months ago for $1bn was perhaps their biggest move into social.

Today Yahoo! announced that it has signed Chelsea Football Club's manager, 'the special one' Jose Mourinho to be Yahoo's global football ambassador for 2014. What's most interesting is that this involves Jose blogging on a special Tumblr account set up to channel his analysis of the FIFA World Cup which is this summer.

Here's a link to Mourinho's Tumblr, and below is an excerpt from his opening post:

So what can you expect to see from me over the next year?  I plan to bring my unique commentary and passionate point-of-view, some new insight into my own daily world through photos and video — and have a lot of fun at the same time! Football is a way of life for millions of fans across Yahoo and they’re always looking for something different. I want my editorial coverage and analysis to bring a new edge to football news and debates.

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