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Our annual social media report analysing how 100 top brands are using Instagram and TikTok, with first-hand data, case studies and insights. The full report is free to download online here.

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Blog

March 20, 2023 — Published by: Leah Domenet

Under the influence: 3 ways brands can crack the creator economy

A decade ago, the idea of a social media ‘influencer’ was still in its infancy. Fast forward to now and the creator economy is booming, with influencers more valuable than ever. But with new social platforms, formats and audiences, how can brands get the most out of their creator collaborations? Read more

March 14, 2023 — Published by: Drew Benvie

In light of Lineker: why every company should have a staff social media policy

If ever there was a time for companies to check and update their staff social media policy, it’s now. Not just because of the evolving social media landscape, or because some organisations are planning to ban the use of TikTok, and not even because it’s always time to BeReal when you’re in the middle of something important. No, the main reason is down to Gary Lineker and whether he was entitled to share personal political views on his Twitter account last week. Read more

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