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Blog

August 4, 2022Published by: Drew Benvie

The Lionesses and social media: what does the future hold for the brightest sports stars of the moment?

The Lionesses are on the social media march. It’s been a month of inspiration and awe for the England women’s national football team – both on the pitch and off it. As the knockout stages of the European Championship got under way, we took the opportunity to analyse the data around the meteoric rise of the Lionesses and what it might mean for their futures online.

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July 28, 2022Published by: Leah Domenet

Our guide to trending on TikTok

What do feta cheese pasta, pink sauce and a soap dispenser all have in common? Answer: They’re all billion view trends on TikTok.

As a platform, TikTok is so fast paced that it’s hard to predict what’s next. But, using our experience (check out our latest viral video) and insights, we’ve identified some steps you can take to ensure you’re giving your brand the best chance of being part of the next trending moment.

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