We’re delighted to be working with Nikon Europe, collaborating to launch the brand’s first-ever Sport Optics golf social media handle in Europe, as the tech company builds connections with golf enthusiasts across the continent. 

We’ve already started to lay the groundwork with a comprehensive social audit and creating a strategy for launch, but there’s more to come.

Our role in this partnership extends beyond strategy. We’ll be creating thumb-stopping content that resonates with golf fans and players of all skill levels. And we’re also beginning a new influencer ambassador program, featuring prominent figures in the golf community, that will elevate Nikon’s brand presence in the competitive golf market.

‍Battenhall UK and EMEA Managing Director, Rhian Robinson, said: “It’s a dream to partner with Nikon to support and drive its presence in the European golf market. Our goal is to create compelling and engaging social media content that resonates with golf enthusiasts and players of all abilities, leveraging our expertise in design, strategy, and influencer engagement to drive significant growth and brand loyalty.”

‍Adam Randall, Senior Manager for European Sport Optics at Nikon, shared her enthusiasm: “We’re delighted to have Battenhall on our team. With their help, we’ve already been able to establish key insights and strategy for our Sport Optics social channels in Europe. We’re now entering an exciting stage of dynamic social content and paid activities with influencers that will support our move up the leaderboard.”

Other key elements of the partnership include:

• Paid social campaigns to drive channel growth and boost product sales.
• Video production at St Andrews golf course, featuring Nikon ambassador Georgia Hall. This content will be used to showcase the brand and its ambassadors in action.

Nikon Europe’s strategic partnership with Battenhall promises to bring fresh and exciting content to the golf community, fostering a vibrant and engaged audience around the brand.

‍Want to work with us? You can read more about our social media strategy, content and influencer work here, or email hello@battenhall.com for more details.