As we head through 2024, the ever-evolving industries of technology, gaming, and entertainment continue to shape our digital experiences in profound ways – with social media now a major disruptive force in each. 

That’s why we’ve put together our new report – Connected World: Tech, Gaming, Social and Entertainment Review 2024. This report shines a spotlight on the most compelling marketing stories and tech developments within these industries, and offers a comprehensive exploration of the five key trends driving these dynamic sectors.

Each trend looks at where, when and how audiences are consuming content, why brands are changing their marketing efforts to stay relevant, and what you can add to your own digital playbook:

1. Games Masters

The gaming industry continues its meteoric rise, projected to reach a staggering $190bn in revenue this year. But it's not just the established giants making waves; indie developers are carving out their niches through savvy social media strategies and community engagement. This article explores these success stories.

2. OK Computer?

Generative AI has emerged as a game-changer across social media platforms, revolutionising user experiences and content creation. This piece provides a comprehensive guide to how platforms like Instagram, TikTok, and LinkedIn are harnessing generative AI and offers insights into maximising its potential for brands and marketers.

3. Nostalgia Marketing

In an era where nostalgia reigns supreme, brands are tapping into our collective yearning for the past with resounding success. This piece delves into how gaming, entertainment, and tech brands are leveraging nostalgia to forge deep connections with consumers, revitalising beloved franchises and products for a new generation.

4. Play Like a Girl

Women are increasingly shaping the gaming landscape, not only as players but also as content creators and influencers across platforms like YouTube, Twitch, and TikTok. This article examines the implications of this evolution for brands and marketers, highlighting the opportunities and challenges in reaching this diverse and influential demographic.

5. Screen shifts

The traditional TV and film industry faces unprecedented disruption from mobile phones, social media, and streaming platforms. This article explores the seismic shifts in entertainment consumption habits and examines the role of AI in shaping the future of content delivery. Are we facing an era of too much choice, or is it a boon for audiences seeking diverse and personalised experiences?

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You can view the full report here. If you have any questions or comments, please get in touch: hello@battenhall.com. We’d love to hear from you!