Aviva

Launching Aviva’s Global Corporate Speciality on LinkedIn

Battenhall has a long-standing partnership with Aviva, delivering social media support across multiple business units. Most recently, we helped launch its Global Corporate Specialty division on LinkedIn, featuring organic and paid strategies, as well as ongoing content creation and posting.

Our approach kicked off with an audit to evaluate the current state of play in the industry. Based on this competitive analysis, we determined a vision and strategy for GCS to show up with a human-centric approach. Humanising the brand was key to connecting more deeply with core audiences in a competitive field on LinkedIn.

Objectives

• Increase awareness of GCS to key clients and brokers
• Grow an engaged following on LinkedIn for GCS to educate on its offering