Unite Students

#ItsNotJustYou

In 2024, Unite Students welcomed freshers as they embarked on their university journey at Leeds with an organic, earned and paid social media campaign, supported by OOH activity.

The campaign #ItsNotJustYou, was backed by insights and research by Battenhall's internal teams, leading to a creative platform that had heartwarming and reassuring stories at its core.

Objective:

Encourage students to rebook/book a room directly with Unite Students for the 2025/26 academic year
Drive brand awareness

11.6m

Paid impressions

3.71%

Best creative CTR

26,000

Link-clicks across three platforms

14,564

Organic impressions

2.85%

Organic engagement rate

20 sites

across the city of Leeds

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"At a time when students and parents are simultaneously excited and nervous about the next chapter, we wanted to create a campaign that played on real insights and stories to reassure our audiences. Unite Students is more than just accommodation, it's home away from home.”

Elise Pearce,
Director

Creative

Social

OOH

Insights

Unite Students

#ItsNotJustYou

Objective:

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