November 23, 2022Published by: Nicole Mezzasalma

Let’s get tootin’! A guide to getting started on Mastodon

It’s less than a month since Elon Musk took over at Twitter. And it’s been chaotic to say the least. While the changes so far have alarmed and delighted different users, the situation for brands is more complex.

Content moderation concerns and issues surrounding impersonation and verification have left many looking for credible alternatives. Enter Mastodon.

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October 12, 2022Published by: Drew Benvie

How mixed reality is the metaverse’s killer app, as Zuck and co unveil Meta Quest Pro

Meta unveiled its next-generation VR headset, the Quest Pro, at the company's annual Connect conference yesterday. The new technology is a game-changer, with a price tag to match, but the layered future of VR, AR, holograms and the metaverse – presented by Mark Zuckerberg and partners – has evolved. It now looks more Minority Report than Ready Player One.

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August 4, 2022Published by: Drew Benvie

The Lionesses and social media: what does the future hold for the brightest sports stars of the moment?

The Lionesses are on the social media march. It’s been a month of inspiration and awe for the England women’s national football team – both on the pitch and off it. As the knockout stages of the European Championship got under way, we took the opportunity to analyse the data around the meteoric rise of the Lionesses and what it might mean for their futures online.

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July 28, 2022Published by: Leah Domenet

Our guide to trending on TikTok

What do feta cheese pasta, pink sauce and a soap dispenser all have in common? Answer: They’re all billion view trends on TikTok.

As a platform, TikTok is so fast paced that it’s hard to predict what’s next. But, using our experience (check out our latest viral video) and insights, we’ve identified some steps you can take to ensure you’re giving your brand the best chance of being part of the next trending moment.

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