Battenhall — Blog

January 23, 2023 — Published by: Antonino Lupo

ChatGPT: What is it, and how will it change brand communications?

A new AI tool called ChatGPT has been making headlines in recent weeks. Depending on what you read, it’s either the best thing since sliced bread or a dystopian nightmare that will see the robots finally take over.

December 9, 2022 — Published by: Jonny Atter

Introducing: Instagram and TikTok Brands 100 report

This week we launched our 10th annual social media report, looking at 100 of the biggest brands on Instagram and TikTok to understand the latest trends and assess how social media is changing.

November 23, 2022 — Published by: Nicole Mezzasalma

Let’s get tootin’! A guide to getting started on Mastodon

It’s less than a month since Elon Musk took over at Twitter. And it’s been chaotic to say the least. While the changes so far have alarmed and delighted different users, the situation for brands is more complex.

Content moderation concerns and issues surrounding impersonation and verification have left many looking for credible alternatives. Enter Mastodon.

November 11, 2022 — Published by: Mark Stuart

How ‘purpose’ became the buzzword at Web Summit 2022

“Tech without purpose is just tech.” This was the key message we took away from last week’s inspiring Web Summit 2022, which saw more than 70,000 attendees attend the four-day event in Lisbon.

October 12, 2022 — Published by: Drew Benvie

How mixed reality is the metaverse’s killer app, as Zuck and co unveil Meta Quest Pro

Meta unveiled its next-generation VR headset, the Quest Pro, at the company's annual Connect conference yesterday. The new technology is a game-changer, with a price tag to match, but the layered future of VR, AR, holograms and the metaverse – presented by Mark Zuckerberg and partners – has evolved. It now looks more Minority Report than Ready Player One.

October 5, 2022 — Published by: Mark Stuart

Making the connection: how sports and tech are a winning combo

Last week our sports team attended Leaders Week London – a two-day event hosted by Leaders in Sport – that featured a host of talks and presentations, as well as plenty of networking.

ChatGPT: What is it, and how will it change brand communications?

Let’s get tootin’! A guide to getting started on Mastodon

How ‘purpose’ became the buzzword at Web Summit 2022

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